Perhaps only a few people outside Canada may know what Research In Motion (RIM) is. But worldwide, the brand Blackberry is surely known and even loved. Well, Research In Motion is a designer, manufacturer and marketer of wireless solutions for mobile communications.
It provides platforms and solutions for access to time sensitive information such as SMS messaging, email, internet and intranet – based application. The company has a number of award – winning and revenue – generating products, services and technologies that are used by many organizations around the world. However, its most know product is the Blackberry smart phones.
These phones have proven popular with companies and businesses that use them for field service representatives and other mobile personnel. Blackberry’s service delivers email messages from corporate servers right into the mobile phones of their employees. The early Blackberry devices were just gadgets that deliver information. These have been upgraded to have voice capabilities and other advanced features such as web browsing. Later on, these evolved into the Blackberry smart phones that are also available to people without corporate connections.
Such phones have become so popular because of its email capabilities. The other add – on advanced features such as those that rival other smart phones by other manufacturers were just added feathers on the cap. Messaging through email and SMS are what sets Blackberries apart from the other smart phones.
Many claims that the Blackberry is so addicting it earned the reputation for causing thumb sores as you can’t stop clicking those QWERTY styled keyboards once you pick up your phone. It has been nicknamed “crackberry” because of this. The word crack is a slang for the highly addicting substance cocaine. So like the cocaine, the blackberry will keep you hooked until you crush you thumb to death. These are exaggerated claims actually, as no deaths have been reported yet due to Blackberry use and abuse.
Form factor is also a big reason why Blackberry is so popular. Aside from being a communications gadget, it has become the ultimate tech accessory for many in the business and entertainment world. Popular celebrities, athletes, business and government leaders are often pictured with a Blackberry at hand.
The most popular Blackberry toting celebrity to date is President Barack Obama. From the campaign trail to the White House, the Blackberry is President Obama’s gadget of choice as seen from the pictures. No wonder it is such a popular electronic item. Who would not want to be in such league as Obama, Beckham, and other Hollywood superstars? You surely do, even if it is just in terms of similarity in the smart phone used.
With the celebrity endorsement set aside, many Blackberries actually come in cool and sophisticated forms. They rival the iPhones in terms of engineering design, software support and third party applications loaded. It is cutting edge mobile computing in a small mobile phones size. Anybody from the giggly teen, to the fun – loving young professional to the hard working executive will surely love the Blackberry.
To get more info on BlackBerry then pay a visit to http://www.moby1.co.uk. They compare contracts for all BlackBerry phones. You can also search through the best deals available for PAYG phones
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